Is Amazon Fresh Coming to Brookfield?

A recent Bloomberg article confirmed what we already suspected, our “mystery store” in the Candlewood Lake Plaza in Brookfield will be an Amazon Fresh. https://www.bloomberg.com/news/articles/2021-04-22/amazon-s-automated-checkout-is-coming-to-full-size-supermarkets?sref=h6OFVeND   At present, the company has around 15 grocery stores across the country.  At least 30 more are reportedly in the works and this would be the first Amazon Fresh in Connecticut.

According to the article:

  • – The store will be full service, including a butcher counter
  • – The store will have electronic gates for exit and entry
  • – The store will still have traditional checkout counters

The typical Amazon Fresh stores are roughly 35,000 square feet, which is similar to Whole Foods, which is also owned by Amazon. The format incorporates a blend of in-store and online shopping, while offering consumers a variety of products at lower price points than the largely upscale options offered at Whole Foods.

Amazon’s checkout technology, called “Just Walk Out,” appears in planning documents. The technology allows customers to skip the checkout line by tracking any items they grab and charging them when they leave.

Is Amazon Fresh Coming to Brookfield?

A recent Bloomberg article confirmed what we already suspected, our “mystery store” in the Candlewood Lake Plaza in Brookfield will be an Amazon Fresh. https://www.bloomberg.com/news/articles/2021-04-22/amazon-s-automated-checkout-is-coming-to-full-size-supermarkets?sref=h6OFVeND   At present, the company has around 15 grocery stores across the country.  At least 30 more are reportedly in the works and this would be the first Amazon Fresh in Connecticut.

According to the article:

  • - The store will be full service, including a butcher counter
  • - The store will have electronic gates for exit and entry
  • - The store will still have traditional checkout counters

The typical Amazon Fresh stores are roughly 35,000 square feet, which is similar to Whole Foods, which is also owned by Amazon. The format incorporates a blend of in-store and online shopping, while offering consumers a variety of products at lower price points than the largely upscale options offered at Whole Foods.

Amazon’s checkout technology, called “Just Walk Out,” appears in planning documents. The technology allows customers to skip the checkout line by tracking any items they grab and charging them when they leave.


Valid: 01/01/1970 - 01/01/1970

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